ITG adds in-content, pause and home ad units to your streaming app, filled by our demand, programmatic and your own sales.
Expand your advertising offer with in-content, pause, and home screen placements that complement existing ad breaks.
Give advertisers a presence alongside the content, without stopping playback. From live sports to on-demand programming, in-content formats create new opportunities for contextual and interactive campaigns.
Turn viewer-initiated pauses into additional revenue opportunities. Present brand messages while content is paused, with ads that clear when playback resumes.
Create high-impact brand placements within your app’s home screen, connecting advertisers with viewers as they browse and choose what to watch.
Give advertisers a more creative way to connect with your audience. Contextual animations and interactive experiences are designed to complement what’s on screen, creating new campaign and sponsorship opportunities without stopping playback.
Easily deliver advanced ad formats across TV, mobile, and web.
Native integration with
Built to IAB Tech Lab
TV
TIZEN
VIDAA
tvOS
iOS
Deliver advanced ad formats with native rendering and a patented animation engine designed for the performance demands of CTV devices.
Explore the SDK →Bring VAST and OpenRTB demand sources together, run auctions, and return a standardized VAST response for ad delivery.
Explore the Ad Router →Control when ads appear with flexible triggering for live and VOD, including support for SCTE-35 signals.
Explore Signaling →Manage your direct campaigns with built-in targeting, frequency capping, and reporting for in-content inventory.
Explore the Ad Server →